Jumia, a pan-African E-commerce platform, has partnered with MoEngage to enrich customers’ experience across its diverse base.
BusinessDay reports that the firm seeks to develop an engagement platform that allows for a comprehensive view of its customers. The firm wants to reach them at the right time and build an “omnichannel strategy” to amplify brand, product, and value offerings.
“This included building a single 360-degree profile for each customer and optimizing communication across channels like Emails, Push Notifications, and their app for seamless personalization,” Jumia said in a statement recently.
Jumia’s rapid growth over the past two years made it essential for it to find the right tools and partnerships to support its goals.
MoEngage’s proven segmentation, personalisation, and analytics capabilities with leading global brands and a capable regional support team made the choice easy.
